CATEGORIES
Below is a list of all the awards that we’ll be presenting on June 18th. Some are new, some have been tweaked and all will be absolutely deserved!
DEVELOPMENT ESSENTIALS
Creative (Content) Partner of the Year *
Service Partner of the Year *
Strategic Partner of the Year *
STUDIOS & PUBLISHING
Major Studio of the Year
Indie Studio of the Year
Co-development Studio of the Year *
Major Publisher of the Year
Indie Publisher of the Year
reaching Audiences
Media Brand of the Year
PR Agency of the Year
Campaign of the Year
Outstanding Association Award *
Innovation In Games
Hardware Innovation of the Year
Visual Innovation of the Year
Audio Innovation of the Year
Accessibility Innovation of the Year
Narrative Innovation of the Year
Gameplay Innovation of the Year
Ongoing Innovation of the Year *
DISTRIBUTION & RETAIL
Distributor of the Year
Retailer of the Year
New Categories
NEW! Best Financial Services Provider to the Games Industry
This category recognises a financial services provider that has delivered outstanding support to games businesses over the past year. From funding and investment to banking, payments, and specialist advice, the award celebrates organisations that demonstrate a deep understanding of the games industry and play a vital role in helping studios and publishers grow, innovate, and succeed.
NEW! Player’s Choice Award
New for this year, the Player’s Choice Award puts the power directly into the hands of the gaming community. Voted for by the public, this category celebrates the game that players themselves believe delivered the most outstanding experience. From innovation and gameplay to emotional impact and community connection, this award recognises excellence as judged by the people who matter most — the players.
Guidelines – mobile, PC or console game which was released in 2025
* CATEGORY GUIDELINES
Creative (Content) Partner of the Year: This award recognises studios, agencies, or firms that have demonstrated exceptional creative output – such as art, animation, music, sound design, or trailers – in support of the video games industry, typically over the preceding calendar year.
Service Partner of the Year: For example, recognising excellence in outsourcing, testing, and other support services.
Strategic Partner of the Year: This category highlights organisations providing high-level support, such as legal, financial, or strategic consultancy services to the games industry.
Co-development Studio of the Year: Highlighting excellence in collaboration.
Outstanding Association Award: Recognising the associations that support and represent the interests, communities and trade of the video game industry at regional, national or global levels. There are no size restrictions on nominations for this award, although the association nominated must be active in the UK.
Ongoing Innovation of the Year: Highlighting studios that significantly update and support established, long-running, or live-service games.